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My story

My name is Johanna Ponze Eliwo, and in 2019 I launched Maishea Natural with a clear mission: to offer a natural and authentic alternative for body and kinky and curly hair care. Inspired by African beauty traditions, I started by marketing raw products, whose effectiveness is recognized when integrated into care rituals.

However, as I observed the changing needs of my customers, I noticed a preference for more convenient, ready-to-use solutions. This is how Maishea Natural expanded its offering, while remaining true to its commitment to natural, high-quality ingredients.

By introducing our products in Belgium, my goal is to make these treasures accessible to all those who wish to favor naturalness without compromising on quality. Maishea Natural is more than a brand: it is an invitation to reconnect with ancestral rituals while adopting modern solutions to take care of yourself on a daily basis.

The brand

Maishea Natural is a natural cosmetics brand, where each skincare product tells a story of authenticity and effectiveness, imbued with the secrets of African beauty rituals

Our adventure began with a simple but powerful discovery: the benefits of natural ingredients on skin and hair. Inspired by this revelation and guided by the richness of ancestral beauty traditions in Africa, we created Maishea Natural in 2020, with the mission of sharing these benefits with the world.

Maishea Natural, a brand born from a passion for natural products and effective skincare, for authentic beauty and renewed confidence

Baobab solitaire au coucher du soleil

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Notre vision

Notre histoire est celle d'une passion pour la nature et d'un engagement envers la qualité.

Nous croyons en la proximité et en la transparence avec nos clients.

Chaque produit que nous créons est le fruit d'une recherche minutieuse et d'une formulation experte, pour offrir une expérience de soin holistique et bienveillante.

Aujourd'hui, Maishea Natural offre une gamme de soins pour le corps et les cheveux, formulés avec des ingrédients naturels de qualité supérieure, offrant ainsi une solution douce et hautement efficace pour les problèmes de peau et de cheveux.