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My story
My name is Johanna Ponze Eliwo, and in 2019 I launched Maishea Natural with a clear mission: to offer a natural and authentic alternative for body and kinky and curly hair care. Inspired by African beauty traditions, I started by marketing raw products, whose effectiveness is recognized when integrated into care rituals.
However, as I observed the changing needs of my customers, I noticed a preference for more convenient, ready-to-use solutions. This is how Maishea Natural expanded its offering, while remaining true to its commitment to natural, high-quality ingredients.
By introducing our products in Belgium, my goal is to make these treasures accessible to all those who wish to favor naturalness without compromising on quality. Maishea Natural is more than a brand: it is an invitation to reconnect with ancestral rituals while adopting modern solutions to take care of yourself on a daily basis.
The brand
Maishea Natural is a natural cosmetics brand, where each skincare product tells a story of authenticity and effectiveness, imbued with the secrets of African beauty rituals
Our adventure began with a simple but powerful discovery: the benefits of natural ingredients on skin and hair. Inspired by this revelation and guided by the richness of ancestral beauty traditions in Africa, we created Maishea Natural in 2020, with the mission of sharing these benefits with the world.
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Our vision
Our story is one of a passion for nature and a commitment to quality.
We believe in proximity and transparency with our customers.
Each product we create is the result of careful research and expert formulation, to deliver a holistic and caring skincare experience.
Today, Maishea Natural offers a range of body and hair care products, formulated with premium natural ingredients, providing a gentle and highly effective solution for skin and hair problems.
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Whipped Shea Butter with Aloe Vera and Sesame Oil (Shea Butter Whipped Cream)
250mlShea body and hair butter for dry skin, eczema, and psoriasis. Whipped, melting, non-greasy texture. Shea, aloe vera, and sesame to deeply soothe and nourish.
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Nourishing Body Butter with Shea and Cocoa
300mlWater-based body butter, rich yet non-greasy. Absorbs quickly to soothe eczema, keratosis pilaris, and dry skin. Shea and cocoa for soft, comfortable skin.
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Regenerating Face Balm with Baobab Oil and Salicylic Acid
50mlAnti-blemish and hydrating face care for normal, combination, and dry skin. Baobab and salicylic acid for a smooth, even, and blemish-free complexion.
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Superfatted cold-process soap with Shea butter, Sesame oil and Baobab oil
100gHandcrafted cold-process soap made in Togo. Shea, baobab and sesame to cleanse without drying and relieve eczema, psoriasis, and sensitive skin. For the whole family.
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Moisturizing & Strengthening Hair Cream
300mlIntense moisturizing treatment for kinky and curly hair. Hibiscus and aloe vera to deeply nourish, strengthen the hair fiber, and stimulate growth.
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Detangling Hair Mask with Fenugreek
300ml2-in-1 mask for coily and curly hair: conditioner AND deep treatment in one step. Fenugreek, shea, and aloe vera to detangle, nourish, and strengthen.
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Soothing Hair Oil
150mlNourishing hair oil for all hair types. Moringa, neem, and tea tree to deeply nourish, soothe the scalp, and stimulate growth.
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Shea Butter Lip Balm
10gLip balm 10g — twice the size of a classic balm. Shea, baobab, and cocoa for nourished, repaired, and protected lips. Natural sweet orange scent.
